Category Marketing Manager (m/f/d), Beverages
HybridHamburg, Hamburg, Germany or Manchester, England, United Kingdom
Job Summary
Lead the regional category portfolio by developing the global category strategy, conducting profitability analysis, and driving the annual growth plan. Represent the region in cross-functional teams to shape technical roadmaps and identify unmet market needs. Engage in customer meetings to build market knowledge, convert sales opportunities, and manage major account plans. Partner with sales and technical service to drive pipeline growth, develop demand generation campaigns, and create region-specific sales enablement tools. Coordinate new product launches and translate global strategy into execution plans to deliver category growth ambition.
Required Qualifications
- Bachelor's degree in Business, Marketing, Food Science/Technology, or related field
- Postgraduate marketing qualification
- Proven marketing experience, preferably in FMCG/food & beverage, with B2B ingredients exposure
- Strong expertise in strategic marketing, including product launches, value proposition development, and go-to-market execution
- Solid business acumen with ability to perform financial/category analysis and translate strategy into sales-driven tactics
- Excellent storytelling and communication skills to build compelling, insight-led presentations and sales tools
- Experience in international environments
- Fluent in English (written and spoken)
- SFDC and ingredient knowledge
Desired Qualifications
- Postgraduate marketing qualification is a plus
- SFDC and ingredient knowledge desirable
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