Category Marketing Lead
$90,000–$130,000 year
On-siteLos Angeles, California, United States
Job Summary
Lead the marketing strategy and execution for new category launches, from initial planning through post-launch optimization. Develop and manage customer acquisition campaigns across paid social, influencer marketing, and Google Ads. Create integrated launch plans in partnership with Merchandising, Design, Analytics, Product, and Operations teams. Translate category objectives into measurable marketing programs that drive customer acquisition, engagement, and revenue growth. Establish KPIs, reporting frameworks, and testing plans to continuously optimize performance and maximize ROI. Analyze campaign performance, customer behavior, and market trends to identify growth opportunities and improve results. Present campaign results, insights, and recommendations to senior leadership.
Required Qualifications
- 5+ years of experience in digital, growth, or performance marketing
- 2+ years of hands-on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
- 2+ years of experience managing Google Ads programs, including search, display, and performance-driven acquisition campaigns
- Experience launching new products, categories, or business lines
- Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
- Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
- Knowledgeable in experiential marketing, partnerships, events, or brand activations
- Ability to manage multiple priorities and thrive in a fast-paced, entrepreneurial environment
Desired Qualifications
- Client-side marketing experience at an e-commerce, marketplace, gaming, or consumer technology company
- Familiarity with collectibles, sports, gaming, trading cards, or enthusiast-driven communities
- Experience working closely with merchandising teams to support category growth and commercialization efforts
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