Category Manager - Trade | Wine
Hybrid · Richmond, Victoria, Australia
Job Summary
Category Manager – Trade | Wine responsible for leading 6–18 month category strategies (product mix, pricing, promotions, campaigns) for the Dan Murphy’s brand, leveraging data and insights to drive growth, negotiating with suppliers, and partnering with internal and external teams to deliver on go-to-market initiatives. You will manage a large portfolio with P&L responsibility, work with Marketing & Loyalty on content and compliance, support store promotional execution, and develop talent within a high-performing team. Strong leadership, stakeholder management, and category-management expertise in FMCG/liquor are highly regarded.
Required Qualifications
- 5-7+ years experience in buying, marketing or commercial roles
- Experience managing a large portfolio with P&L responsibility
- Strong negotiation and trading skills
- Experience partnering with stakeholders across categories and functions
- Leadership experience and ability to lead a dynamic, agile team
- Experience in FMCG and/or Liquor industry preferred
- Ability to translate customer data and insights into actionable strategies
- Ability to develop talent pipelines and succession plans
- Strong understanding of category management principles (product mix, pricing, promotions, campaigns)
- Experience with cross-functional collaboration (Marketing, Loyalty, Compliance)
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