Category Director, Non-Alcoholic (Fallow Collective)

Lead category strategy and execution for the non-alcoholic beverage portfolio, defining market positioning, developing product roadmaps, and managing vendor relationships to drive growth. Oversee cross-functional teams to launch new SKUs, analyze consumer trends, and optimize category performance metrics across key retail channels. Collaborate with product development and marketing to ensure alignment on brand messaging and inventory planning. This role supports Fallow Collective's mission to expand access to premium non-alcoholic options, requiring deep industry insight and strategic leadership in a remote environment.