Cascade Maverik: Creative Lead, Content & Copy
HybridExeter, New Hampshire, United States
Job Summary
Build and maintain a cohesive brand story for Cascade/Maverik Lacrosse, crafting and evolving the brand voice across all touchpoints. Lead creative and conceptual ideation for product launches, events, and evergreen needs while cross-collaborating with the marketing team to align on business objectives. Confidently pitch ideas to leadership, influence the creative team toward common goals, and ensure assets are optimized for social, digital, ecomm, and retail channels. Assist production teams with planning and executing content shoots as needed. Stay current on industry tools, techniques, and best practices in social media, copywriting, and AI.
Required Qualifications
- 5-7 years of copywriting experience working in-house, agency-side or through other creative environments
- Strong portfolio demonstrating a mix of scalable creative campaigns and content executions
- Experience managing and/or collaborating with a nimble creative team
- Proficient in the Microsoft Suite specifically Word & PowerPoint with familiarity on Adobe Suite (InDesign, Illustrator, Photoshop), and other creative tools
- Proven ability to work within specifications of brand style-guide while elevating and evolving creative execution
- Self-motivated problem-solver capable of managing multiple projects under tight deadlines
- Team player with collaborative skills, open to creative direction while possessing a strong personal point of view
- Comfortable presenting to a group/audience with excellent listening and communication skills
- Passion for men's and women's lacrosse (plus a general understanding of sports)
- Willingness to travel as needed
Desired Qualifications
- Passion for men's and women's lacrosse (plus a general understanding of sports) preferred
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