Campaign Systems & Analytics II
On-siteBrno, South Moravian, Czechia
Brno, South Moravian, CzechiaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Implement KPIs and track metrics for campaigns, lead management, and events while building and maintaining HTML e-mails, online forms, landing pages, and monthly e-newsletters. Develop marketing automation templates and manage the regional marketing contact database, including loads, cleansing, archiving, and segmentation. Ensure compliance with laws such as GDPR and CAN-SPAM, manage opt-out accuracy, and maintain accurate taxonomy pick lists. Monitor real-time campaign reports, analyze results to recommend performance improvements, and assist with database governance and data quality standards.
Required Qualifications
- Strong knowledge of all areas within a Marketing Automation Program and lead management systems (Marketing Cloud/Pardot preferred) and how they align with other integrated technologies including; Emails, Landing Pages, Dynamic Content, Segments, Prospects, Campaigns, Reporting, etc. while following best practices for optimal performance
- Sharp attention to detail
- Energetic hard worker, driven to deliver exceptional results
- Self-sufficient individual with a proven track record of obtaining desired results, both individually and within a team
- Must have a good understanding of the Web and Web technology (HTML, CSS, Bootstrap) including a firm understanding of relational data structure with the ability and desire to expand current technical skill set
Desired Qualifications
- Avid user of AI tools such as Gemini
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