Campaign Strategist
On-site · New York City, New York, United States
Job Summary
Campaign Strategist to translate datasets into decisions, pilot DL/LLM features, and partner with Client Success, Data Science, and Ad Ops to deliver results across display, OLV, CTV, and emerging channels. This role drives optimization by monitoring pacing, QA-ing pixels/tags and model params, designing and publishing tests, building dashboards, piloting deep-learning optimizers and LLM workflows, documenting field results, and contributing to product requirements and the campaign operating system. Collaboration spans CS, Ad Ops, and DS with actionable recommendations and client-facing performance narratives.
Required Qualifications
- BS/BA in a quantitative field
- Advanced degree in analytics, statistics, data science, or related technical field
- 3-5 years experience in analytics roles, preferably within AdTech or programmatic media environments
- Advanced proficiency with SQL, including complex queries, optimization, and joins
- Strong analytical skills and comfort with interpreting large-scale data sets (billions/trillions of rows)
- Demonstrated ability to communicate complex analytical insights effectively to technical and non-technical audiences
- Solid understanding of statistical methods and experimentation frameworks
- Experience with visualization tools like Tableau and proficiency in creating data pipelines
- Proficiency in Python or similar scripting languages
- Familiarity with predictive analytics, machine learning, and experimentation methodologies
- Experience with distributed SQL technologies and handling large-scale log data
- Knowledge of online marketing analytics and DSP bidding algorithms
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