Campaign Specialist
$50,400–$62,400 year
Hybrid · Amsterdam, North Holland, The Netherlands
Job Summary
Marketing Automation Campaign Specialist leading the design, build, and optimization of omnichannel campaigns and automated onboarding flows. Own the flows, logic, and personalization while collaborating with a technical partner handling data queries and backend setup. Build and manage always-on retention campaigns and essential service communications, drive advanced data segmentation and dynamic content, and continuously improve campaign results via A/B testing. Ensure compliance with GDPR and ACM guidelines and translate dataprofile into personalized customer journeys across channels (email, in-app, banners, telemarketing). The role is embedded in Vandebron's Growth team, reporting to the Manager Growth, with a hybrid Amsterdam-based work arrangement and a focus on migrating to a modern MAP/CDP landscape.
Required Qualifications
- Hands-on experience with Marketing Automation Platforms at UI level (e.g., Braze or Salesforce Marketing Cloud)
- Strong understanding of audience segmentation, data logic, and workflow planning
- Experience setting up personalization, conditional logic, and interpreting campaign analytics (e.g., Google Analytics, Lightdash)
- Practical knowledge of GDPR and ACM regulations regarding customer communications
- Fluency in Dutch and English
- Available 32-40 hours per week
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