Campaign Operations Specialist (DV360) - Paytm
On-siteNoida, Uttar Pradesh, India or Mumbai, Maharashtra, India
Job Summary
Set up and launch advertiser campaigns on DV360 and programmatic platforms, configuring insertion orders, targeting, budgets, and bidding based on client briefs. Monitor live campaigns for delivery, pacing, CTR, CPM, and viewability, performing ongoing optimizations across bids, creatives, and inventory to improve performance. Execute campaigns across OTT/video inventory and connected TV environments, ensuring accurate tagging, tracking, and attribution setup. Conduct detailed pre-launch QA to ensure error-free execution and resolve delivery issues including under-delivery, over-delivery, and tracking gaps. Translate campaign learnings into repeatable optimization playbooks and SOPs.
Required Qualifications
- 4–6 years of experience in Ad Operations / Campaign Operations / Programmatic Operations / Performance Marketing
- Hands-on experience with DV360 or other DSPs/programmatic advertising platforms
- Experience managing campaigns across Display, Video, YouTube, OTT/CTV, and programmatic inventory
- Experience with campaign setup, trafficking, targeting, pacing, optimization, QA, and reporting
- Strong understanding of programmatic buying, OTT/CTV advertising, digital advertising metrics, and campaign optimization levers
- High attention to detail and ability to manage multiple campaigns simultaneously
- Experience working with SMB and Large Advertisers
Desired Qualifications
- Working knowledge of CM360, Floodlight, ad tags, conversion tracking, and attribution
- Advanced working knowledge of Excel / Google Sheets
- Knowledge of SQL, dashboards, or BI tools
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