Campaign Operations Analyst

Own end-to-end CRM campaign creation and execution, including automation rules for accurate attribution and reliable reporting. Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources to prevent orphaned leads and duplicate records. Troubleshoot system errors affecting lead flow and partner with stakeholders to design and implement CRM improvement initiatives. Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery while auditing conversion funnels to identify where prospects stall. Partner with Field Marketing to build and refine lead scoring models and create feedback loops between Sales and Marketing. Deliver performance reporting across channels and initiatives, surfacing insights and recommendations proactively while evaluating performance against KPIs. Stay current on digital and social trends, applying best practices to keep strategies effective and recommend tactics that strengthen customer engagement.