Campaign Marketing Manager
HybridLondon, England, United Kingdom
Job Summary
Lead strategic development and execution of key account campaigns, including social media channels, to amplify marketing assets and drive sales funnel growth. Educate the sales team on campaign performance and lead generation while fostering alignment between marketing and sales on goals and tactics. Develop comprehensive account-based marketing plans to achieve targets, utilizing analytical reporting to optimize KPIs and iterate monthly reviews. Take ownership of CRM marketing automation and content creation, designing creative assets that adhere to brand guidelines and nurturing leads through compelling web, social, and email copy. Manage resource allocation to maximize ROI across market research initiatives.
Required Qualifications
- Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
- Previous marketing experience, preferably in a B2B environment
- Social media planning experience, especially Linkedin
- Excellent copywriting skills and content creation for web, social media, and email
- Excellent verbal and written communicator with an eye for detail
Desired Qualifications
- A creative thinker with the capacity to develop engaging campaigns
- Able to make decisions, take ownership and accept accountability
- Self-motivated and driven with a passion for excellence
- Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
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