Campaign Marketer - USA
RemoteUnited States or Ottawa, Ontario, Canada
Job Summary
Develop and execute account-based marketing strategies for strategic and enterprise accounts to drive engagement, pipeline growth, and revenue outcomes. Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities. Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels to support account acquisition, expansion, and opportunity acceleration. Leverage account intelligence, engagement insights, and performance analytics to optimize strategy, improve account penetration, and maximize business impact. Serve as the primary marketing advisor for assigned strategic account teams, providing expertise on account-based marketing best practices and tactics. Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and drive go-to-market objectives. Manage demand requests for ad-hoc marketing requests and needs of the sales team to support account based selling initiatives and track and report on the key account metrics and outcomes of these efforts. Utilize marketing automation and CRM platforms to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI.
Required Qualifications
- Bachelor's degree in marketing, communications, business or related field
- 7+ years of progressive B2B marketing experience
- significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing
- Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes
- Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies
- Strong analytical skills with the ability to leverage account intelligence, engagement data, and performance metrics to inform decisions and optimize results
- Experience using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies)
- Demonstrated ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams
- Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations
- Strong business acumen, strategic thinking, and the ability to operate independently in a highly collaborative environment
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.