Campaign Manager - Programmatic
On-siteNoida, Uttar Pradesh, India
Job Summary
Own the end-to-end lifecycle of branding campaigns across CTV, Video, and Display channels, from onboarding and setup to optimization, reporting, and post-campaign analysis. Build, launch, monitor, and optimize Programmatic Guaranteed, Private Marketplace, and Preferred Deals using enterprise DSPs like DV360, The Trade Desk, and Amazon DSP. Manage the full deal life-cycle to maximize delivery, performance, and client KPIs while ensuring campaign quality through brand safety, viewability, and inventory governance. Coordinate with Sales, Customer Success, Supply, Product, and Engineering teams to resolve delivery challenges and drive operational excellence. Analyze large datasets to identify trends and deliver strategic insights that align with client objectives and contractual commitments.
Required Qualifications
- 8-9 years of experience in Programmatic Campaign Management, Ad Operations, or Programmatic Trading, with a strong focus on branding campaigns
- Hands-on experience managing CTV, Video, and Display campaigns across enterprise DSPs
- DV360 (Display & Video 360) expertise
- The Trade Desk (TTD) expertise
- Amazon DSP expertise
- Proven expertise in activating and optimizing Programmatic Guaranteed (PG) Deals
- Proven expertise in activating and optimizing Private Marketplace (PMP) Deals
- Proven expertise in activating and optimizing Preferred Deals
- Strong understanding of campaign performance metrics including CTR, View ability, VTR / Video Completion Rate, Reach & Frequency, Brand Safety, Brand Suitability, CPM Efficiency, and Conversion Metrics
Desired Qualifications
- Amazon DSP (preferred)
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