Campaign Manager
HybridMelbourne, Victoria, Australia
Job Summary
Lead planning and delivery of integrated global marketing campaigns driving student acquisition, engagement, and progression outcomes. Develop and execute go-to-market strategies aligned to journey KPIs while managing stakeholder relationships across internal teams and external agencies. Monitor campaign performance, optimize using data insights, and manage budgets and financial processes to ensure on-time delivery within scope. Partner with cross-functional teams to launch multi-channel initiatives across multiple markets. This contract runs until July 2027. CPA Australia is Australia's leading professional accounting body with over 175,000 members globally, offering a values-led culture focused on creating opportunity and pursuing excellence.
Required Qualifications
- Strong experience in digital marketing, campaign management, CRM and customer journey marketing
- Proven success delivering large-scale, multi-market, multi-language and multi-channel campaigns
- Strong people leadership experience, with the ability to motivate teams and drive results
- Demonstrated strength in strategic planning, project management and stakeholder engagement
- Analytical mindset with experience using data to inform marketing decisions
- Working knowledge of marketing technologies such as Adobe Experience Cloud, Marketo and Sitecore
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