Campaign Management Sr Analyst
On-site · Bengaluru, Karnataka, India
Job Summary
Senior Campaign Analyst to manage and optimize marketing campaigns, drive performance with deep functional and technical expertise while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Responsibilities include campaign execution, data analysis, budget management, CRM usage (Salesforce), reporting, and coordination with delivery teams, spanning the lifecycle from inception to evaluation of results. Requires 5–8 years of experience and a Bachelor’s degree in marketing, communications, business or related field.
Required Qualifications
- Bachelor’s degree in marketing, communications, business or related field
- 5 to 8 years experience
- Experience managing relationships with clients or stakeholders
- Experience supporting the execution of marketing or media campaigns, including administrative tasks such as proposal preparation, reporting, and coordination with delivery teams
- Familiarity with data analysis and reporting processes, with experience using tools to gather insights that inform campaign strategies
- Experience using CRM software (e.g., Salesforce) to manage client interactions, track sales opportunities, and input relevant data
- Experience working collaboratively with cross-functional teams, including sales, delivery, and creative teams, to achieve common goals
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