Business Operations Analyst - Digital Marketing / Analyste des opérations - Marketing numérique (REMOTE - Full-time or part-time)
$51,000–$65,000 year
RemoteCanada
Job Summary
Analyze, plan, and implement lead generation strategies to attract high-quality leads and drive conversions. Collaborate with the marketing team to design and optimize SEO and SEM campaigns aimed at increasing visibility and maximizing ROI. Oversee website maintenance, enforce on-page SEO best practices, and create SEO-optimized content including blog posts and landing pages to drive organic traffic. Plan, execute, and monitor multi-channel digital marketing campaigns across Google Ads, Facebook, and LinkedIn while tracking key performance indicators to measure effectiveness and adjust for improved results. Provide subject matter expertise in SEM, SEO, and campaign management for client projects, offering actionable insights based on industry trends and performance data. Work closely with cross-functional teams and client services to ensure digital marketing initiatives align with overall business goals.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 3+ years of experience in digital marketing, with a focus on SEO, SEM, lead generation, and campaign management
- Proven experience in analyzing marketing data and turning insights into actionable strategies
- Expertise in Google Analytics, Google Ads, SEMrush, or similar marketing analytics tools
- Strong understanding of HTML, CSS, and experience with content management systems (CMS) like WordPress
- Proficiency in managing digital marketing campaigns across platforms like Google, Facebook, LinkedIn, and more
- Strong written and verbal communication skills, with the ability to present data-driven insights and recommendations clearly to stakeholders
- Ability to manage multiple projects and meet deadlines in a fast-paced environment while ensuring accuracy and attention to detail
Desired Qualifications
- Experience with marketing automation tools such as HubSpot, Marketo, or similar platforms
- Knowledge of A/B testing, conversion rate optimization (CRO), and email marketing best practices
- Previous experience in a client-facing role, providing marketing recommendations and insights directly to clients
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