Business leader para agencia BTL / Experiential Marketing

Lead project planning, coordination, and execution for BTL and experiential marketing initiatives, ensuring scope, timeline, budget, and quality standards are met. Act as the strategic bridge between clients and internal teams to drive operational efficiency and resource allocation. Define project scopes, schedules, and risk mitigation strategies while managing cross-functional groups across strategy, creative, design, and production. Monitor deliverables, track client and internal commitments, and implement continuous process improvements. Generate executive reports on performance and KPIs. Report to the General Director or Operations Director. The role requires a mix of on-site and hybrid attendance, with a focus on guaranteeing project profitability through rigorous time and resource management.