Business Director, MM&D (Search & Social)
On-siteLondon, England, United Kingdom
Job Summary
Manage all digital aspects of the business through direct line management of Digital implementation across Paid Social & Paid Search workstreams. Become the escalation point for the team to ensure smooth activation of campaigns, reporting, and overall channel strategy. Lead client communications weekly, monthly, and quarterly while acting as the trusted advisor for all digital activities. Outline advanced data analytics frameworks to shape holistic measurement of performance media strategy and activation. Oversee campaign management to ensure quality control and output of the highest standard. Work in a complex, matrixed environment to influence stakeholders and lead cross-functional teams towards common media goals. Monitor adherence to client and WPP Open excellence standards, proactively developing action plans to address gaps. Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
Required Qualifications
- Direct line management of Digital implementation across Paid Social & Paid Search workstreams
- Manage and become the escalation point for the team to ensure a smooth activation of campaigns, reporting and overall channel strategy
- Become the trusted advisor for all digital activities, ensuring full knowledge of on all aspects of campaign activation for questions from key clients
- Lead client communications on a weekly, monthly and quarterly basis
- Help teams develop integrated experience strategies across biddable & digital touchpoints
- Identify strategic opportunities for proprietary solutions growth in service of solving client business problems
- Police the delivery of all tools and technology within WPP Open
- Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation
- Lead the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns
- Plan against client outcomes – quantifying objectives and the likely impact of comms on them across all biddable practice areas
- Develop an advanced understanding of media channels, channel ecosystems and planning best practices
- Train your team on advanced digital tactics
- Translate strategic approach into planning practices for specific client briefs
- Oversee campaign management, ensuring quality control and output is of the highest standard
- Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals
- Own deep knowledge of all WPP Open deliverables and campaign KPIs
- Share knowledge across biddable and digital teams when/if needed
- Ensure knowledge sharing and communication flow remains informative, connected, and proactive
- Monitor and ensure adherence to client and WPP Open excellence standards across practices
- Proactively develop action plans and blueprints to address any gaps and non-compliance to standards
- Build and maintain client and agency relationships at a mid-senior level
- Ensure comprehensive understanding of stakeholders and client business
- Utilize advanced data analytics to understand media performance deeply
- Guide optimization strategies ensuring maximum ROI
- Provide expert insights on the application of data science and how to effectively use client and biddable data
- Confidently answer client questions and liaise with internal teams on best solutions to use
- Strong knowledge of all digital channels, technology and data and how this combines to support activation
- Use critical questioning and maintain a broad perspective when analysing information to gain a deeper understanding of the problem and its impact on activation of media
- Lead the delivery of relevant and accurate information to drive maximum impact
- Consistently deliver communications to influence and educate all levels of seniority
- Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout
- Right to work in the UK location
Desired Qualifications
- Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends
- Understand the different elements of responses
- Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media digital plans
- Translates learnings and trends from strategy team to create digital activation that is effective with clear measurement
- Applies best practices to campaign management and acts as the escalation point for issues
- Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Oversees team members to discuss current projects, workload and activities prioritises resources accordingly
- Improves workload management by supporting other in setting priorities and by postponing less relevant work
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