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TripleLiftPosted 4 weeks ago

Business Development Representative

$55,000–$75,000 year

On-siteNew York, United States

Full TimeMediumAdvertising Platform

Job Summary

Execute daily outbound prospecting across strategic accounts via email, LinkedIn, and phone, tailoring messaging by industry and campaign priority. Respond to inbound inquiries within one hour, qualifying opportunities by account fit and buying stage before routing to Account Executives. Track intent signals from website engagement and event participation to prioritize outreach on under-engaged accounts. Partner daily with AEs on account prioritization, meeting prep, and follow-up while logging all activity and maintaining accurate pipeline statuses in Salesforce. Serve as the voice of the prospect to provide feedback on campaign effectiveness, market trends, and content relevance. Requires 2–5 years in sales development and experience with enterprise accounts.

Required Qualifications

  • 2–5 years in Sales Development, Business Development, or Demand Generation
  • Experience with enterprise or strategic accounts
  • Strong written and verbal communication
  • Excellent organization and time management
  • Ability to manage multiple priorities in a fast-paced environment

Desired Qualifications

  • CRM experience (Salesforce preferred)
  • Experience in AdTech, MarTech, SaaS, or Digital Media
  • Familiarity with Account-Based Marketing (ABM)
  • Knowledge of programmatic advertising, CTV, retail media, or digital marketing

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