Business Development Representative
$50,000–$65,000 year
HybridFredericton, New Brunswick, Canada
Job Summary
Own and execute outbound prospecting across email, phone, LinkedIn, and emerging channels to generate qualified pipeline. Conduct high-volume, high-quality outreach by researching target accounts that fit the Ideal Customer Profile and advancing leads to Account Managers. Design, test, and optimize outbound sequences and messaging while tracking all activity and pipeline in the CRM. Identify patterns in prospect responses and feed insights back to marketing and product teams. Monitor and report on KPIs, cadence structures, and reporting rhythms to optimize the BDR function. This role requires immediate impact by owning a new function and delivering results with a builder mindset, supported by competitive compensation and health benefits.
Required Qualifications
- 2+ year of outbound sales, BDR/SDR, or cold outreach experience (SaaS preferred)
- Demonstrated success hitting or exceeding activity and pipeline targets
- Experience with CRM platforms, sales prospecting, and lead generation tools
- Excellent written and verbal communication
- Comfortable with ambiguity and able to make smart decisions without a defined process
- Familiarity with signal-based selling (intent data, job change alerts, funding triggers)
- Background in building or contributing to sales playbooks or onboarding materials
- Experience selling into manufacturing, pharma, CPG, or industrial verticals
- Ideally based in Fredericton, NB
- Expected daily in-office presence
- Located anywhere within Atlantic Canada
Desired Qualifications
- Builder mindset who can bring forward new ideas while striving for progress not perfection
- AI-Forward: You will find ways to integrate AI into your day-to-day to enable your outreach
- Results-Oriented. You hold yourself accountable to metrics and use data to drive decisions, not gut feelings alone
- Autonomous Builder. You're a self-starter who doesn't need hand-holding — you take initiative and figure things out
- Growth Mindset. You're excited about the size of the opportunity and want to grow with the company
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