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Cogent AnalyticsPosted 1 week ago

Business Development Representative - Information Technology

HybridTraverse City, Michigan, United States

Full TimeSenior LevelMedium

Job Summary

Drive new business and expand the client base across managed IT, cybersecurity, VoIP, and co-managed IT services for organizations with 5–200 employees in medical, financial, legal, and service industries. Build trusted relationships with newly acquired clients, serve as the primary point of contact during the sales cycle, and assess IT environments to identify opportunities for add-on services. Prospect and develop new opportunities through outbound calling, networking events, and referrals, then prepare and present proposals using standardized pricing tools to close managed service agreements. Partner with technical staff to develop accurate quotes and scopes, participate in discovery calls and site assessments, and coordinate with internal teams to ensure smooth onboarding and ongoing service delivery. Track activity and pipeline within the CRM, monitor performance against contact and close-rate assumptions, and provide market intelligence on the competitive landscape. Based in the regional territory with regular local travel and occasional networking events; valid driver's license required.

Required Qualifications

  • Valid driver's license
  • Acceptable driving record
  • Background in outside sales, business development, or account management
  • Experience in Managed IT services / MSP environments
  • Experience in Technology, software, or B2B recurring‐revenue services
  • Ability to quickly learn Managed IT, cybersecurity, and VoIP service concepts
  • Ability to quickly learn B2B sales cycles for recurring‐revenue agreements
  • Strong communication, negotiation, and relationship‐building skills
  • Ability to navigate gatekeepers to reach decision‐makers
  • Strong organizational and time‐management abilities
  • Comfortable working in a field‐based or hybrid role across a multi‐county territory
  • Ability to learn and explain managed IT, cybersecurity, and VoIP offerings
  • Skilled at uncovering client needs, positioning solutions, and negotiating effectively
  • Proven ability to establish trust and long‐term partnerships
  • Clear, persuasive, and professional in written and verbal interactions
  • Able to prioritize tasks and manage a broad regional territory
  • Works effectively with leadership and technical teams
  • Comfortable building a new outbound sales function with shifting priorities
  • Based within the regional territory
  • Regular local travel to client and prospect sites
  • Occasional travel for networking events, industry functions, or customer meetings

Desired Qualifications

  • Experience in Managed IT services / MSP environments
  • Experience in Technology, software, or B2B recurring‐revenue services
  • Ability to quickly learn Managed IT, cybersecurity, and VoIP service concepts
  • Ability to quickly learn B2B sales cycles for recurring‐revenue agreements
  • Strong communication, negotiation, and relationship‐building skills
  • Ability to navigate gatekeepers to reach decision‐makers
  • Strong organizational and time‐management abilities
  • Comfortable working in a field‐based or hybrid role across a multi‐county territory
  • Ability to learn and explain managed IT, cybersecurity, and VoIP offerings
  • Skilled at uncovering client needs, positioning solutions, and negotiating effectively
  • Proven ability to establish trust and long‐term partnerships
  • Clear, persuasive, and professional in written and verbal interactions
  • Able to prioritize tasks and manage a broad regional territory
  • Works effectively with leadership and technical teams
  • Comfortable building a new outbound sales function with shifting priorities

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