Business Development-Marketer

Develop and implement a marketing and sales strategy to achieve growth objectives for the designated region, generating business through established contacts with health facilities, hospitals, and senior centers. Conduct market research to identify region-specific targets and promote the organization via direct mail, internet, radio, and print media. Sustain rapport with key accounts through periodic visits, explore specific needs, and anticipate new opportunities while effectively communicating the value proposition through proposals and presentations. Collaborate with project management and operational staff to establish training materials and provide contract feedback to improve processes. Promote and communicate the marketing and sales strategy with the region's management team. Requires two years of field experience in home care, knowledge of Medicaid eligibility, and 70% travel.