Business Development Manager - On Trade (Belfast/ NI)
On-siteBelfast, Northern Ireland, United Kingdom
Job Summary
Manage a designated territory by building call files and establishing strong relationships with key decision-makers, owners, and operators to drive volume and incremental distribution of the Sazerac portfolio. Develop and implement effective sales strategies to achieve targets, utilizing a consultative approach to promote brands, activate POS, and build price plans. Collaborate with marketing teams to launch campaigns and host sponsored events, while gathering market intelligence and competitor feedback to inform sales strategies. Maintain accurate CRM records, prepare sales reports and forecasts, and coordinate with internal teams for timely order processing and delivery. This role requires a valid driver's license, travel within the assigned territory, and experience in field sales or the drinks industry.
Required Qualifications
- Proven experience in field sales, or business development, preferably within the drinks industry or related FMCG sectors.
- Firm knowledge of the hospitality sector, including understanding customer dynamics, market trends, and competitor landscape.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
- Results-oriented mindset with a track record of achieving or exceeding sales targets.
- Self-motivated and able to work independently in a field-based role.
- Strong organizational skills and ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
- Valid driver's license and willingness to travel within the assigned territory.
Desired Qualifications
- Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience.
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