Business Development & Integration Manager
On-siteKigali, Kigali, Rwanda
Job Summary
Develop cost-efficient marketing products and strategies appropriate for the desired market, upgrading and enhancing these offerings before full rollout. Pilot test products to review results, refine approaches, and develop attractive names and packaging for loans, deposits, and services. Package marketing prospectuses for investors, donors, and technical groups while updating them regularly. Supervise awareness creation plans including newsletters, radio advertising, and press releases; conduct customer satisfaction surveys and market research to recommend corrective actions for COO and Board approval. Prepare and review annual marketing budgets quarterly, coordinate media releases, and develop promotional materials. Pursue new sales opportunities, review competition status, and ensure the MFI reaches target clients through necessary adjustments to delivery methods and product processes. Implement client protection policies to prevent over-indebting and ensure respectful service delivery.
Required Qualifications
- Experience in developing cost-efficient and effective marketing products and strategies
- Experience in pilot testing marketing products before rollout
- Experience in reviewing results of pilot tests and refining products
- Experience in developing attractive names and packaging for loan and deposit products
- Experience in packaging marketing prospectuses for investors, donors, and credit providers
- Experience in updating marketing prospectuses
- Experience in supervising creation and implementation of plans to create awareness of products and services
- Experience in supervising conduct of customer satisfaction surveys and market surveys
- Experience in recommending corrective actions and developing plans for COO and Board approval
- Experience in recommending major changes on branch offices or infrastructures
- Experience in preparing annual marketing plans
- Experience in preparing annual budgets for marketing efforts
- Experience in reviewing budgets quarterly
- Experience in maintaining close contact with information networks
- Experience in preparing and editing press releases
- Experience in coordinating with media houses for final release
- Experience in developing promotional materials such as leaflets, fliers, and calendars
- Experience in developing proposals to improve overall organizational image
- Experience in reviewing corporate color, logo, and other identity
- Experience in determining ways to improve corporate identity
- Experience in coming up with sales strategies
- Experience in proactively pursuing new business and sales opportunities
- Awareness of new products and competition status in the market
- Ability to achieve growth and hit sales targets
- Ability to ensure MFI reaches target clients including poor populations, women with dependent children, and Area Programs
- Ability to make necessary adjustments to geographical location, product introduction, linkages, and delivery methods
- Ability to balance the need for institutional sustainability
- Ability to ensure clients and their children are protected and treated with respect in the provision of financial services
- Experience in implementing client protection policies
- Experience in preventing over-indebting clients
- Experience in appropriate debt collection practices
- Experience in active mechanisms for client complaint
- Experience in training branch managers and staff in social performance practices
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