Business Development Director (Ticketing)
HybridSydney, New South Wales, Australia
Job Summary
Define and execute the business development strategy for the ticketing portfolio, analysing the addressable market to identify untapped verticals and growth opportunities. Oversee the new business pipeline, ensuring a consistent engine of high-value leads and robust conversion tracking. Architect compelling Go-To-Market packs, proposals, and tender responses that articulate a powerful value proposition to prospective partners and venues. Act as the face of the brand in-market, leading high-stakes presentations and negotiating complex commercial contracts with senior stakeholders, venue managers, and promoters. Lead, mentor, and hold accountable a multi-brand sales and business development team across Ticketek, Memberships, and Eventfinda, fostering a high-performance culture. Partner with the Managing Director of Ticketing to provide clear data-driven insights, revenue forecasts, and pipeline visibility.
Required Qualifications
- 10+ years of senior business development or commercial sales experience
- ideally within the ticketing, live entertainment, sports, or SaaS/Event-Tech sectors
- Proven track record of managing and scaling B2B sales teams across diverse product lines or brands
- Demonstrated success in identifying, pitching, and winning multi-million dollar enterprise accounts or long-term venue agreements
- Exceptional negotiation skills
- deep understanding of commercial models, yield management, and ticketing economics
- Masterful ability to create and deliver GTM packs that simplify complex product ecosystems into irresistible client solutions
- Comfortable building relationships at the C-Suite, promoter, and government/venue board levels
- High proficiency in CRM platforms and modern data analytics tools to track and forecast pipeline health
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