Business Development Director (Retail)
$146,000–$267,700 year
HybridNew York, United States
Job Summary
Own assigned North America/Global retail accounts by representing The Trade Desk's growing retail category and managing strategic partnerships with retailers. Drive revenue growth aligned to retail media and brand marketing objectives while architecting large business partnership agreements. Collaborate with internal teams to guide product roadmap prioritization, create strategic account plans, and facilitate communication on demands and roadmaps. Develop deep technical understanding of the platform and consult on GTM strategies for existing clients. Engage C-Level stakeholders to drive long-term business growth and navigate complex partnership leadership across internal and external teams.
Required Qualifications
- 8+ years experience creating and building differentiated relationships with retailers
- A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries
- 8+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP
- Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment and measurement
- Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership
- A proven track record of annual/quarterly revenue growth across various industries and clients
- Driving Brand investment and growth strategies to help large advertisers steal share of wallet
- Exceeding revenue targets consistently across multiple quarters
- Standing and delivering a C-Level strategy and narrative to drive long term business growth
- Challenging the status quo of Media/Data strategies to drive long term partnerships
- Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond
- Owning execution of C-Level vision across client stakeholders
- Driving Shopper and Merchant investment shifts to programmatic from traditional siloed investment channels
- Proven and published thought leadership in combining national & shopper spend
- Navigating ambiguity and longstanding business challenges to reshape media practices
- Driving Business Joint Partnerships
- Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals
- This role follows a hybrid work model, with in-office expectations Tuesday -Thursday in the NYC office
Desired Qualifications
- Brand and or shopper marketing experience at a consumer packaged goods company is a plus
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