Business Dev Director
$100,000–$125,000 year
On-siteLos Angeles, California, United States
Job Summary
Plan and implement marketing and public relations programs to increase resident census, while providing detailed information about facility services to physicians, discharge planners, and community leaders. Conduct pre-admission interviews with potential residents and guarantors, organize tours for prospective families, and deliver direct sales calls and public presentations. Establish and maintain relationships with key community partners to strengthen the facility's reputation, evaluate marketing strategies for long-term growth, and ensure thorough knowledge of admission requirements, healthcare reimbursement programs, and nursing regulations.
Required Qualifications
- Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations
- Ability to make direct sales calls and deliver public presentations effectively
- Ability to establish, implement, and maintain a strong marketing and public relations program
- Strong understanding of healthcare reimbursement programs
- Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care
Desired Qualifications
- 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience
- Bachelor's degree in marketing, communications, or related field from an accredited college
- Experience in nursing or clinical work is a plus
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