Business Analytics Consultant Senior - Marketing & Customer Analytics
$75,000–$150,000 year
On-site · Pittsburgh, Pennsylvania, United States or Washington, District of Columbia, United States
Job Summary
Senior Business Analytics Consultant focused on Marketing & Customer Analytics at PNC, supporting direct mail and marketing campaigns, designing experiments (A/B tests, synthetic control groups), performing cohort and vintage analyses, building dashboards in Tableau/Power BI, conducting attribution and insight generation, and partnering with marketing stakeholders to translate analytics into actionable recommendations to optimize campaign performance and demonstrate the value of marketing investments.
Required Qualifications
- 3–5 years of experience in analytics with exposure to direct response or marketing analytics
- Bachelor’s or Master’s degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related)
- Working knowledge of statistical testing and A/B testing concepts (control groups, significance, incrementality)
- Strong technical skills in SQL, Python (JupyterHub Notebooks), Hadoop
- Experience with data visualization tools (Tableau or Power BI)
- Experience performing cohort or vintage analysis, attribution analysis, list segmentation, or campaign performance measurement
- Strong written and verbal communication skills; ability to translate analytical findings into business insights
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