Business Analyst- Paytm
On-siteNoida, Uttar Pradesh, India
Job Summary
Build automated dashboards and BI reports for key product and revenue metrics using advanced SQL queries. Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities, while conducting A/B testing, cohort analysis, and segmentation to measure campaign impact. Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions, translating business questions into structured analysis recommendations for stakeholders. Drive data-led decision making across the Paytm Ads platform by collaborating with Product, Data Engineering, Sales, and Operations teams to improve advertiser and platform performance.
Required Qualifications
- B.E./B.Tech from a reputed engineering institute
- Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles
- Strong SQL expertise for large-scale data analysis and reporting
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker
- Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks
- Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager
Desired Qualifications
- Experience in AdTech / MarTech ecosystems is preferred but not mandatory
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