Bundle Growth Senior Manager
$121,000–$162,200 year
On-siteNew York, United States
Job Summary
Lead the strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, with an initial focus on integrating NFL Network and NFL+ Premium into broader DTC bundles like ESPN Unlimited. Define marketing strategies for these products and coordinate their expression across core touchpoints including marketing front doors, landing pages, CRM, and sport-specific integrations. Build scalable frameworks for marketing bundles across acquisition, engagement, retention, and win-back efforts while partnering with media teams on audience prioritization. Serve as the critical connective point between subscriber strategy, marketing, CRM, and partner teams to ensure high-value properties are translated into compelling, coordinated consumer experiences. Drive business results for DTC success in NFL expansion and broader bundle GTMs.
Required Qualifications
- Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines
- Minimum 2 years of experience in DTC marketing
- Experience leading cross-functional strategic initiatives that span multiple channels, stakeholders, and business priorities
- Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys
- Experience developing messaging, positioning, and go-to-market strategy for complex consumer offerings
- Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority
- Strong strategic thinking paired with executional orientation and attention to detail
- Bachelor's degree or equivalent in Marketing, Digital Media, or a related field
- Must be based in New York, NY
Desired Qualifications
- Experience in media, streaming, sports, entertainment, or subscription-based consumer businesses
- Familiarity with bundle strategy, add-on packaging, or multi-product subscriber experiences
- Experience partnering with creative, CRM, and media teams to drive full-funnel performance
- Experience working with sports properties, content partners, or highly matrixed organizations
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