Broker Liaison
$55,000–$55,000 year
On-siteCape Coral, Florida, United States
Job Summary
Build and maintain professional, arm's-length relationships with independent and captive insurance brokers to support Medicare education and community awareness. Serve as the primary educational resource for broker partners on Better Health Group's care model, ensuring all communications align with CMS marketing guidelines and the Anti-Kickback Statute. Execute a compliant outreach plan to drive patient education across an assigned territory, prioritizing areas for engagement while tracking activities in CRM systems. Support scheduling for patient wellness exams and initial appointments for individuals expressing interest through community channels, handling prospective patient information in accordance with HIPAA requirements. Participate in and co-host genuine educational events such as Medicare 101 seminars, ensuring no enrollment activity occurs. Partner with internal teams to align on territory goals and provide regular updates on performance metrics and compliance activities.
Required Qualifications
- High School diploma or equivalent
- 2+ years of experience in insurance broker sales, Medicare outreach, community education, or a related healthcare field
- Working knowledge of Medicare and Medicare Advantage products, including CMS marketing guidelines and the Anti-Kickback Statute
- Demonstrated understanding of HIPAA privacy and security obligations, including appropriate handling of prospective patient information
- Valid driver's license
- Willingness to travel across assigned markets
- Ability to travel frequently within assigned markets, up to 75% of the time
- Ability to stand, walk, and engage in event setup and execution activities
- Ability to lift and carry event materials (up to 25 pounds) as needed
- Ability to operate a motor vehicle and maintain reliable transportation to travel between assigned locations as required by the role
- Ability to work occasional evenings and weekends based on event schedules
- Complete all required CMS-related training annually and maintain current knowledge of Medicare Advantage marketing rules and guidelines
Desired Qualifications
- Bachelor's Degree in Marketing, Business Administration or related field
- Experience in Medicare Advantage or value-based care organizations
- Proficiency in CRM systems (e.g., HubSpot) and standard business applications
- Proficient with Google Suite (Drive, Docs, Sheets, Slides) for real-time collaboration
- Strong relationship-building, communication, and presentation skills with the ability to engage diverse audiences
- Ability to work independently and manage a territory with a high degree of autonomy
- Strong interpersonal and relationship-building skills
- Strong organizational skills and attention to detail
- Demonstrated ability to handle data with confidentiality
- Appreciation of cultural diversity and sensitivity toward target patient populations
- Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
- An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
- Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
- Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals
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