Branding & Loyalty Programs Manager
RemoteSpain
Job Summary
Lead EMEIA branding initiatives across Compressor Systems and Air Treatment portfolios, driving execution of brand consolidation projects and ensuring consistent application of global guidelines. Develop, implement, and manage customer loyalty programs to strengthen engagement and retention, while partnering with commercial, service, and marketing teams to optimize frameworks and measure KPIs. Act as the primary liaison for corporate brand teams, coordinating cross-functional activities and presenting business impact assessments to senior leadership. This role requires close collaboration with regional business leaders and distributors to foster alignment between local priorities and global objectives.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 5–10 years of experience in brand management, marketing, customer engagement, loyalty programs, or related disciplines
- Demonstrated experience managing complex cross-functional projects across multiple countries and stakeholders
- Strong understanding of brand governance, brand implementation, and customer lifecycle management
- Experience supporting regional or global branding initiatives
- Knowledge of customer retention, customer experience, and loyalty program development
Desired Qualifications
- Experience working within a B2B industrial, manufacturing, engineering, or technology environment is preferred
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