Brand Voice Lead
On-siteCentral, Louisiana, United States
Job Summary
Own brand voice as the single source of truth by building, documenting, and evolving Castlery's tone-of-voice framework and copy governance systems as we scale across markets. Lead copy direction end-to-end for major seasonal campaigns and brand initiatives, from concept through execution. Review and approve copy from writers, regional teams, and agencies, with the authority to send work back and raise the bar. Partner with Creative, Merchandising, UX, Marketing, and Regional teams to shape copy that balances storytelling with commercial and conversion goals. Brief, mentor, and guide junior and regional writers, building copy capability beyond your own desk. Establish in-house ownership of brand voice and copy review, including scoping and transitioning existing freelance workstreams. Shape product storytelling across the global assortment by turning materials, craftsmanship, and design intent into engaging, relatable copy.
Required Qualifications
- 5–8 years of copywriting experience spanning brand/campaign and ecommerce/product copy, in agency or in-house roles
- A strong portfolio anchored in short, conceptual copy — taglines, headlines, and campaign lines — alongside converting product copy, with evidence you've shaped voice and systems, not just executed briefs
- Proven ability to lead the copy point of view on a campaign or launch with minimal oversight
- Experience developing or evolving brand voice guidelines, tone-of-voice frameworks, or copy governance systems at scale
- Experience reviewing and approving other writers' or agencies' copy, with the authority to send work back
- Confidence partnering with and influencing senior stakeholders across Creative, Merchandising, and Regional teams
- Familiarity with SEO copywriting principles and ecommerce best practices
Desired Qualifications
- lifestyle, retail, or DTC experience
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