Brand Strategy Manager
$76,195–$118,921 year
HybridCincinnati, Ohio, United States or Wilmington, Delaware, United States
Job Summary
Lead brand architecture development, audience segmentation, and communication strategy across AAA's full business portfolio, including membership, insurance, travel, and automotive services. Own positioning, value propositions, and differentiation frameworks that shape how the brand connects with key audiences while ensuring consistency across campaigns and channels. Conduct brand audits, synthesize primary and secondary research, and monitor market trends to validate strategy and identify actionable improvement recommendations. Translate complex insights into strategic briefs and messaging territories that guide creative and content teams. Partner with internal leadership and external agencies to align work with brand intent without slowing executional agility. Apply AI-assisted tools to support research synthesis and persona development. Full-time role with a hybrid schedule (3 days on-site weekly) and a base salary range of $76,195-$118,921.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 6 years of experience in brand strategy
- Track record of leading positioning, segmentation, brand architecture, and communication strategy work
- Demonstrated experience developing brand architecture frameworks
- Experience defining how brands, sub-brands, and product lines relate and differentiate within a portfolio
- Strong background in developing communication matrices that align messages to specific audiences, channels, and business contexts
- Hands-on experience conducting brand audits and translating findings into strategic recommendations
- Fluency in primary and secondary market research methods
- Consumer insights analysis skills
- Competitive landscape assessment skills
- Deep expertise in brand architecture, segmentation, positioning, and communication strategy
- Ability to build frameworks rather than just apply them
- Proven ability to develop audience segmentation models and target audience frameworks grounded in research, data, and behavioral insight
- Proven ability to conduct brand audits and identify actionable opportunities for improvement in brand consistency, perception, and differentiation
- Excellent communication and facilitation skills
- Capability to influence senior stakeholders and cross-functional peers without direct authority
- Comfort operating in ambiguity and evolving environments
- Ability to adapt strategic frameworks to shifting business priorities
- Customer-first mindset with a long-term orientation toward brand health, relevance, and differentiation
- Comfort working in a matrixed organization alongside agency partners and cross-functional marketing leadership
- Ability to apply AI-assisted tools where appropriate to support research synthesis, persona development, and messaging exploration
- Ability to develop and manage strategy across the Masterbrand and at times multiple product lines and audience segments simultaneously
- Ability to define how AAA's products, services and sub-brands relate to each other and to the master brand
- Ability to own audience segmentation and target audience development
- Ability to develop and maintain brand positioning, value propositions, and differentiation strategies
- Ability to build and manage communication matrices
- Ability to design and execute brand audits
- Ability to conduct and synthesize primary and secondary research
- Ability to monitor brand trends, cultural shifts, and evolving consumer preferences
- Ability to translate brand strategy into clear, actionable guidance
- Ability to establish and evolve brand identity and voice frameworks
- Ability to serve as a peer strategic partner to Marketing Strategy, Creative, and Content leadership
- Ability to partner with external agencies
- Ability to identify cross-business brand storytelling opportunities
- Ability to contribute to brand performance discussions with marketing leadership
- Ability to bring forward insights that keep AAA's brand strategy relevant, differentiated, and future-facing
Desired Qualifications
- Agency-side or brand consultancy experience
- In-house brand strategy roles at organizations with rigorous strategic practices
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