Brand Strategist & Naming

Own and serve as the Directly Responsible Individual (DRI) of day-to-day activity across the company for net-new product, feature, packaging, and naming governance. Collaborate with Product Marketing and Product teams to reduce messaging fragmentation and ensure standard naming guidelines are followed. Assist in the rollout and maintenance of the multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging. Maintain and track baseline measurements for category and brand share of voice, compiling insights from tracking infrastructure. Help socialize and advocate for the verbal brand identity across the organization, reviewing cross-functional assets to ensure tone alignment. Act as a bridge between high-level strategy decks and creative execution, writing briefs for the brand team. Manage brand health and sentiment research projects, transforming raw data into clear insights for stakeholders. Assist in documentation and coordination for AI Surface Strategy initiatives across various strategic AI partners.