Brand Strategist
On-siteGuaynabo, Guaynabo, Puerto Rico
Job Summary
Lead the development and launch of new products and innovation initiatives while designing brand, positioning, and marketing strategies. Develop pricing strategies and launch plans, then coordinate integrated marketing campaigns with external agencies. Manage multifunctional projects to ensure adherence to timelines, budgets, and objectives, overseeing activations, launch events, and brand experiences. Analyze initiative performance using KPIs to identify improvement opportunities and collaborate closely with Sales, Finance, Production, Supply Chain, and agencies. Requires a Bachelor's in Marketing or Business Administration with 5+ years in Brand Management, bilingual English and Spanish skills, and strong project leadership. Competitive salary, annual performance bonus, medical plan, retirement plan, and professional development opportunities.
Required Qualifications
- Bachillerato en Mercadeo, Administración de Empresas o campo relacionado
- 5+ años de experiencia en Brand Management, Marketing o Innovación
- Experiencia en desarrollo y lanzamiento de nuevos productos
- Conocimiento en estrategias de marca, posicionamiento y gestión del ciclo de vida de productos
- Experiencia administrando presupuestos y trabajando con agencias de publicidad y mercadeo
- Conocimiento en marketing digital, investigación de mercados y análisis de datos
- Inglés y español bilingüe
- Excelentes habilidades de liderazgo, comunicación y manejo de proyecto
Desired Qualifications
- MBA
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