Brand Strategist
$120,000–$130,000 year
HybridMill Valley, California, United States
Job Summary
Monitor consumer behavior and cultural trends to identify actionable opportunities for brand activation. Lead weekly listening sessions and develop brand voice guidelines that enable rapid execution across channels. Drive integrated campaign ideation by partnering with marketing, paid media, and PR teams to build strategic architectures from the brief stage. Articulate creative rationale grounded in consumer insight and pressure-test concepts before launch. Serve as the consumer lens for the Marketing organization, translating cultural intelligence into campaigns that resonate with the millennial male audience. Report to the Senior Director of Integrated Marketing within a fast-moving environment.
Required Qualifications
- 4-7 years of experience in brand strategy, integrated marketing, or consumer insights
- Bachelor's degree in Marketing, Communications, or a related field
- equivalent experience
- Deep understanding of the millennial male consumer
- Proven ability to lead campaign ideation
- demonstrated track record of building marketing programs from strategy through execution for a male consumer brand
- Strong cross-channel instincts across organic social, earned media, creator, and paid marketing
- A genuine feel for culture
- Excellent communicator and collaborator
- Comfortable in a fast-moving environment
- Candidates must be authorized to work in the United States without sponsorship
- Every Man Jack prefers to hire candidates who live within a 30-mile radius of our Mill Valley office
Desired Qualifications
- ideally at a challenger consumer brand or agency that specializes in one
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