Brand Strategist
$90,000–$120,000 year
On-siteMinneapolis, Minnesota, United States
Job Summary
Develop learning plans, guide research and insight gathering, and translate data into actionable insights that drive creative results. Lead brief development, partner with account leads to define problems, and collaborate with integrated teams to build strategies yielding measurable impact. Facilitate workshops, support concepting and ideation, and provide agency leadership in brand, messaging, and persona development. Monitor competitors to identify whitespace and lead brand platform development including positioning and tone. Bring energy and curiosity to sell ideas to clients while ensuring cross-functional execution aligns with strategic insights. Requires 6-10 years of agency experience with a focus on Agriculture, Food, or Companion Animal Care segments.
Required Qualifications
- 6-10 years of integrated agency experience
- 5+ years of experience in a brand strategist / planning role, with clear ownership of brand strategy
- Experience in and passion for the Agriculture, Food and/or Companion Animal Care segments
- Exceptional interpersonal, facilitation, presentation and problem-solving skills
- Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions
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