Brand Planner
$1,040,000–$1,040,000 year
HybridLos Angeles, California, United States
Job Summary
Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence while leveraging proprietary measurement tools to identify where target consumers watch. Lead RFP responses from brief intake to submission, manage timelines, and coordinate inputs from stakeholders. Build scaling plans for existing clients and create forward-looking scenario plans to visualize media investment potential across different budget levels. Incorporate AI tools into the planning workflow to surface insights, identify patterns, and pressure-test strategic assumptions. Translate complex media strategies into client-ready visuals and executive summaries, ensuring clear narratives connecting strategy to measurable outcomes. Manage multiple workstreams simultaneously while maintaining strategic quality and meeting deadlines.
Required Qualifications
- 5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video
- Working knowledge of the convergent TV landscape — linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
- A genuine curiosity about AI and how it can make media planning smarter — with hands-on experience or a demonstrated drive to build it
- Proven track record developing strategic media proposals and supporting new and existing business growth
- Experience working directly with brands, agencies, or advertisers in a client-facing capacity
- Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines
- Curiosity and desire to learn, with particular emphasis for AI
Desired Qualifications
- Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
- Familiarity with attribution and conversion measurement for video campaigns
- Background in agency planning, network sales planning, or DSP/programmatic environments
- Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.)
- Exposure to Salesforce or similar CRM platforms
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