Brand Marketing Specialist
On-site · Mexico City, Mexico City, Mexico
Job Summary
Execute brand and communication campaigns across the LATAM market; support development and implementation of integrated marketing campaigns (360° / full funnel); ensure consistency across brand positioning, storytelling and brand narrative; monitor brand health metrics including awareness, consideration, conversion and brand equity; analyze campaign performance and generate insights for optimization; collaborate with Sales, Experience and Social teams on regional initiatives; support community and creator engagement initiatives in LATAM.
Required Qualifications
- Experience in brand marketing or strategic marketing
- Experience executing integrated or 360° marketing campaigns
- Knowledge of brand positioning and brand building strategies
- Strong organizational and project management skills
- Around 5 years of experience in marketing roles
- Professional proficiency in English and Spanish
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