Brand Marketing Manager - maternity cover - fixed term contract
Hybrid · Budapest, Budapest, Hungary
Job Summary
Brand Marketing Manager for maternity cover in Hungary, leading local marketing strategy and execution for assigned categories. Responsibilities include translating global strategies to local campaigns, managing full product lifecycle and category P&L, collaborating with Sales and Trade Marketing, leading campaigns with external agencies, optimizing category performance, overseeing the Advertising & Promotion budget, driving demand generation and KPIs, and fostering a LEAN culture. Requires 5+ years in 360° marketing in consumer goods, strong digital marketing and agency management skills, cross-functional collaboration, analytical mindset, and fluency in Hungarian and English. Hybrid work model with 2-3 days in the Budapest office.
Required Qualifications
- Minimum 5 years of proven experience in 360° marketing roles within the consumer goods industry (e.g., Brand Manager, Category Manager, or Product Marketing Manager)
- Strong digital marketing expertise including marketing funnel management, consumer trends, and influencer marketing
- Experience leading integrated marketing campaigns and agency management
- Fluent in Hungarian and English, both written and spoken
- Based locally in Hungary and able to come to office 2-3 days a week
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