Brand & Marketing Manager (m/w/d) in Teilzeit - Fokus Markenstrategie & Bekanntheit
On-siteBerlin, State of Berlin, Germany
EXPIREDBerlin, State of Berlin, GermanyOn-siteFull TimeSenior LevelHigh School Or Equivalent
Full TimeSenior LevelHigh School Or Equivalent
Job Summary
Develop the brand identity and core messaging for TZAMPAS, creating a unified Brand Playbook that ensures consistent communication across packaging, social media, and retail channels. Design and oversee creative campaigns, including influencer collaborations and PR events, to drive brand awareness and reach. Maintain alignment between direct-to-consumer online sales and B2B supermarket partnerships to deliver a cohesive market presence. Work part-time (20–25 hours/week) with a path to full-time, requiring native German proficiency and 3–5 years in brand management within FMCG or lifestyle sectors.
Required Qualifications
- Mindestens 3-5 Jahre Erfahrung im Brand Management, Marketing oder einer Agentur
- FMCG, Food oder Lifestyle Erfahrung (bevorzugt)
- Fokus auf klare Kommunikation
- Macher-Mentalität
- Leidenschaft für das Thema (gesunde Ernährung, Nachhaltigkeit oder Sport)
- Grafische Skills
- Strukturierte Arbeitsweise
- Deutschkenntnisse auf Muttersprachenniveau in Wort und Schrift
Desired Qualifications
- Erfahrung im Aufbau von Communitys oder der Zusammenarbeit mit Influencern aus dem Outdoor-/Fitnessbereich
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