Brand Marketing Manager - Louis M. Martini
$124,800–$187,200 year
HybridSaint Helena, California, United States
EXPIREDSaint Helena, California, United StatesHybridFull Time$124,800–$187,200 yearMasters DegreeEnterprise
Full TimeMasters DegreeEnterprise
Job Summary
Lead strategic brand initiatives for Louis M. Martini, developing and executing marketing programs, creative campaigns, and innovation opportunities to strengthen brand equity and drive growth. Collaborate across internal and external partners to deliver compelling brand experiences while optimizing performance through consumer insights and market trend analysis. Manage critical elements of the brand roadmap to support both short-term performance and long-term brand health. Contribute to brand strategy, positioning, and P&L management within a CPG alcohol beverage environment.
Required Qualifications
- Master's degree plus 3 years of experience to include brand management experience reflecting increasing levels of responsibility
- Bachelor's degree plus 5 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility
- Bachelor's degree plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility
- High School diploma or State-issued equivalency certificate plus 9 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility
- Must be willing and able to be based in Saint Helena, CA, working onsite a minimum of 3 days per week
- Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities
- Strong analytical & financial acumen
- Demonstrated skill in leading and coaching cross-functional teams
- Ability to influence management, lead cross-functional teams, and work through others
- Ability to effectively manage competing priorities and operate with a sense of urgency
- Excellent written & verbal communication skills
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation
- Required to be 18 years or older
- Master's of business administration degree plus 6 years of brand marketing experience
- Bachelor's Degree in Business Administration with a marketing or finance concentration plus 8 years of brand marketing experience reflecting increasing levels of responsibility
- IRI Circana experience
- Experience Managing a P&L
- Experience working in an agile environment
- CPG, Pharmaceutical, or Alcohol beverage industry experience
- Solid understanding of 3-tier distribution system
- Brand strategy & positioning experience
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