Brand Marketing Manager (Korean Bilingual)

Develop annual brand marketing strategy and growth roadmaps while leading go-to-market planning for new product launches across national retail and distribution channels. Manage creative agencies, oversee paid media performance and ROI optimization, and track KPIs including sell-through lift and brand awareness metrics. Partner with national retail accounts to develop in-store activations and promotional calendars, ensuring alignment between digital campaigns and retail sell-through. Collaborate cross-functionally with Sales, Operations, and Finance to align demand planning and coordinate with global teams on product updates. Analyze sales and marketing data to identify growth opportunities and provide executive-level reporting on promotional efficiency. This role requires a Korean bilingual candidate with 5+ years of beauty or CPG marketing experience to drive brand equity in North America.