Brand Marketing Manager, Content & Audience

Brand Marketing Manager for portfolio brands within the Content & Audience pillar, responsible for developing and executing brand strategies that drive awareness, engagement, and audience growth across markets. You will define and refine brand guidelines, ensure consistent messaging and visuals, and collaborate across cross-functional teams to align brand efforts with portfolio goals. Responsibilities include designing and executing brand-focused campaigns across organic social, email, events, and owned channels; developing campaign briefs; using analytics to optimize performance; fostering brand loyalty and influencer partnerships; and coordinating with content, comms, and campaign teams to deliver measurable results. The role emphasizes collaboration, agile workflows, and real-time performance insights, with a preference for in-person collaboration three days a week or more, and the option to work from home or remotely when not in the office. The position is based in London withHybrid work arrangements, and the organization highlights a strong focus on growing audience reach and brand equity across key markets.