Brand Marketing Manager
$113,000–$142,000 year
Hybrid · Boston, Massachusetts, United States or California, United States
Job Summary
Brand Marketing Manager to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK — managing strategy, execution, and performance. Responsibilities include leading integrated campaigns across TV/CTV/OOH/audio/influencer/social/sponsorships, writing insight-led creative briefs, owning creative development and production, serving as brand steward, evaluating sponsorships end-to-end with ROI analysis, selling ideas to senior leadership, building executive-ready reporting, and partnering cross-functionally with performance marketing, product marketing, analytics, PR, and sales while tracking budgets. Requirements include 5–8 years in brand marketing with a proven end-to-end campaign track record, strong creative direction abilities, sponsorships experience, data-driven decision making, leadership and communication skills, and proficiency with analytics tools (e.g., Google Analytics, Sprout Social). The stated pay range is $113,000—$142,000 USD with potential bonuses and RSUs; hybrid work model is noted.
Required Qualifications
- 5–8 years in brand marketing, ideally in consumer-facing, digital-first environments with budget management
- Proven track record leading integrated campaigns end-to-end from strategy/brief through launch and reporting
- Strong creative instincts with ability to direct agencies and partners
- Experience evaluating, negotiating, and managing brand sponsorships or partnerships
- Data-driven approach to balancing brand-building with bottom-line results
- Strong leadership, organization, and communication skills (written, verbal, presentation)
- Analytical mindset with ability to generate insights from diverse data sources and reporting tools (e.g., Google Analytics, Sprout Social)
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