Brand Marketing Manager
$120,000–$140,000 year
On-siteSan Diego, California, United States
Job Summary
Manage day-to-day marketing support for assigned current products, including positioning, packaging updates, claims, and consumer-facing messaging. Monitor product performance, distribution, and competitive activity to identify opportunities for improvement while partnering with Sales, Category Management, and Supply Chain to ensure brand consistency. Support brand strategy execution by translating priorities into clear briefs, campaign assets, and sales tools across retail, digital, and social channels. Develop sales materials, scout industry trends, and maintain consistent brand voice across all consumer touchpoints. This role requires strong analytical skills to drive portfolio performance and advance Bumble Bee's positioning as a trusted seafood brand.
Required Qualifications
- Minimum 5 years of experience in brand management, trade marketing, or related roles in Consumer Packaged Goods
- BA/BS in Business, Marketing or related field required
- Experience executing marketing plans and supporting go-to-market strategies
- Strong analytical skills with ability to translate data into actionable insights
- Experience working with cross-functional teams and Sales organizations
- Strong communication and organizational skills
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