Brand Marketing Manager, AWC Digital Studios
$100,000–$120,000 year
On-site · Beverly Hills, California, United States
Job Summary
Brand Marketing Manager, Alo Wellness Club Digital Studios leads culturally relevant, brand-first marketing strategies to drive platform growth and member acquisition among Gen Z and Millennials. Responsibilities include developing integrated campaigns, cross-functional collaboration across Influencer, Paid Media, Social, PR, CRM, Product, and Content teams, managing the Alo Wellness Club College Program and Gen Z ambassador strategy, crafting creator/influencer strategies, shaping platform-native storytelling, partnering with Growth and Paid teams for scalable paid acquisition across TikTok, Meta, YouTube, and emerging platforms, and defining KPIs to optimize performance and growth. The role requires deep understanding of digital culture, creator ecosystems, campus culture, wellness trends, and experience building broad marketing programs with measurable impact.
Required Qualifications
- 6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns
- Proven success building culturally relevant, digital-first campaigns that drive brand growth and measurable business impact
- Strong experience leading cross-functional marketing initiatives across influencer, social, paid media, PR, CRM, and creative teams
- Experience managing or scaling Gen Z ambassador, campus, or grassroots community programs
- Deep understanding of Gen Z and Millennial consumer behavior, digital culture, and social platforms including TikTok, Instagram, YouTube, and emerging channels
- Strong understanding of creator ecosystems, influencer partnerships, and community-led marketing strategies
- Experience partnering with performance marketing teams to support acquisition and growth goals
- Strong strategic thinking, communication, project management, and storytelling skills
- Passion for wellness, fitness, culture, and emerging consumer trends
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