Brand Marketing Manager
On-siteLagos, Lagos, Nigeria
Job Summary
Develop and implement a comprehensive brand strategy that aligns with the firm's vision, values, and goals while ensuring distinct positioning in the legal industry. Oversee the creation and distribution of thought leadership content, including blogs, articles, newsletters, and whitepapers, alongside managing the firm's website and social media strategies. Build relationships with media outlets and influencers to increase visibility, draft press releases, and coordinate interviews or public appearances. Coordinate branding for client seminars, webinars, and other events, and implement initiatives to improve client satisfaction and strengthen relationships. Collaborate with partners, lawyers, and other departments to ensure brand consistency across all communications. Requires a Bachelor's degree, 5+ years of experience in brand management, and proficiency in digital marketing tools.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 5+ years of experience in brand management, marketing, or public relations
- Strong understanding of branding principles and marketing trends, particularly in the professional services industry
- Excellent communication, writing, and editing skills
- Proficiency in digital marketing tools (Google Analytics, SEO tools, social media platforms)
- Strategic thinking and problem-solving skills
Desired Qualifications
- Knowledge of legal industry dynamics
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