Brand Marketing Lead
$80,000–$100,000 year
Remote · Toronto, Ontario, Canada or CA
Job Summary
Seeking a strategic Brand Marketing Lead to define, build, and scale Spellbook's brand in the legal AI market. Responsibilities include crafting brand strategy, establishing category narratives for enterprise buyers, driving brand visibility, and leading brand research and messaging. The role requires a candidate with 8–12+ years in brand marketing, particularly in B2B SaaS, with a focus on storytelling, collaborative skills, and data-informed brand development.
Required Qualifications
- 8–12+ years of experience in brand marketing, ideally within B2B SaaS
- Proven ability to define and evolve brand positioning in a competitive category
Desired Qualifications
- Experience in high-growth or venture-backed environments (Series B–D preferred)
- Strong storytelling instincts with the ability to simplify complex technology
- Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus
- Strategic thinker who is also execution-oriented
- Data-informed approach to brand building
- Excellent cross-functional collaboration skills
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